I am new to internet marketing and SEO Company. I am now starts a new website that operates at the URL generated by the pre-determined our actual web server. I do not want to hear that this is a must for every unique URL of the Web site. If we add a keyword or product information at the end of the web page at the URL is useful or not? I do not get a proper answer to this question yet not many web forums. Need some advice from you.