I am trying striving hard to work with one of my clients who want to incorporate some changes in his website. Although, the website has not been performing well for some time now, the changes suggested by the client are inappropriate and the website might get severely penalized as a result. I am not in favor of the changes that my client has suggested but he is unable to see the disapproval on my face while he is narrating those changes. Can you suggest a way in which I can convince my client that his ideas will have bad results for the website and it will get worse than before? Can anybody offer me with any suggestions on this issue?